Part-time ecommerce leadership
I help premium brands run ecommerce to the standard of a flagship.
Senior ecommerce leadership across strategy, operations, technology and growth embedded in your team or brought in around a specific challenge.
8+ years in ecommerce
Experience built inside premium fashion, culture and digital-first businesses.
From operator roles inside global brands to strategy work across complex ecommerce organisations.
SESAME DIGITAL
Board member, ecommerce — TALENTS programme, Fédération Française du Prêt-à-Porter Féminin.
Why this role exists
As brands grow, ecommerce stops being a channel. It becomes an operating system.
More markets. More technology. More people. More agencies. More data. More dependencies.
The challenge is no longer simply improving the website. It is getting brand, commercial priorities, operations and technology moving in the same direction.
Expertise
What I help with
01
Ecommerce strategy & leadership
Direction, commercial priorities, roadmaps, organisation and ownership.
Strategy · annual planning · team & agency structure · trading model · leadership transition
02
Growth & customer experience
Understanding what is actually limiting digital growth and prioritising the right interventions.
Conversion · merchandising · retention · customer journey · analytics · growth planning
03
Platform, stack & data
Making technology serve the commercial and customer strategy — not dictate it.
Shopify · replatforming · rebuilds · PIM · search · CRM · integrations · architecture
04
Operations & delivery
Building the operating model required to execute consistently.
Processes · ownership · launch workflows · trading cadence · cross-functional delivery
05
Cross boarder & Localisation
Turning international demand into a scalable operating model.
Market expansion · localisation · payments · logistics · cross-border · market operations
Ways to work together
Inside the team or alongside it.
01 · Ongoing / fractional
Embedded ecommerce leadership
I step into the business as the senior ecommerce lead close to the team, operation and decisions.
For brands that need experienced ecommerce leadership in the seat without immediately adding another full-time senior hire.
02 · Scoped / advisory
Consulting engagements
Focused support around a specific challenge, transition or strategic priority.
For businesses that need experienced judgement, a clear recommendation and help turning it into action.
Selected experience
Operator experience, not just outside advice.
SATISFY
Head of Ecommerce
Global ecommerce leadership across strategy, commercial performance, operations and technology for a rapidly growing premium running brand.
Ecommerce strategy / International / Platform / Growth
Y/PROJECT
Digital commerce
Luxury fashion ecommerce within an internationally distributed fashion house.
Fashion / Digital commerce / International
HIGHSNOBIETY
Commerce & digital
Experience at the intersection of editorial, culture, fashion and commerce.
Content / Commerce / Digital
SESAME DIGITAL
Strategy & ecommerce
Strategy work supporting brands navigating growth, platforms and international ecommerce.
Strategy / Ecommerce / International
The flagship principle
Most brands treat ecommerce as a channel. The strongest treat it as a flagship.
A flagship receives the brand’s best thinking its space, people, product and standards. The website deserves the same attention.
When ecommerce is treated that way, brand, merchandising, operations and technology stop behaving like separate functions. They become one customer experience and one commercial engine.
CT
About
Operator first. Consultant second.
I’m Chen Teboul, an ecommerce leader based in Paris.
I started in retail and trained in design before moving into digital commerce. That combination still shapes how I work: commercial performance matters, but so does what the customer actually experiences.
Over the past 8+ years I’ve worked across SATISFY, Y/PROJECT, Highsnobiety and SESAME Digital, operating between brand, technology, operations and growth.
Today I bring that experience to a small number of premium fashion and lifestyle brands – either inside the team or alongside it.
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